She talks about the do’s and don’ts that will get you in the store and get your wine sold.
 

The USA Wine looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the USA Wine Ratings is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers. That is why the USA Wine Ratings is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.