February 10, 2021
July 5, 2021
July 26, 2021
Each submission is assigned a unique submission reference number. The wines are to be assigned a score for quality and value on a blind-tasting basis. Following this, the wines will be brought to the judges and arranged together for the packaging score for that flight.
Q (Quality Score) + Value Score (V) + Package Score (P) = London Wine Competition Score.
A separate weighted score will be given for each of the three parts of the judging process (Quality gets twice the weight. The scores will be calculated with other judges for the same product on the team to give a final score from which individual prizes will be awarded.
Quality Score: will be marked out of 100
Value Score: will be marked out of 100
Package Score: will be marked out of 100
Quality: Quality will be assessed based on how agreeable the wine is for its target customer and chemical analysis. Measure quality considering the following characteristics of the beverage: Appearance, Aroma, Body, Taste, and Aftertaste.
Value: The objective is to understand how well a particular wine is priced and what value it offers, greater the quality offered for the price, greater the value score will be.
Package: Packaging will be measured by how well judges think the wine will be perceived by the consumer. The package will be judged for the Off-Premise market considering factors like label design and information, closure, and overall look. This does not involve boxes, cartons, and bags. It is how they think the product will be perceived when placed on a wine shelf amongst thousands of other wines.
The USA Wine Ratings will be assessed and judged by a leading panel of top-level wine buyers with current direct commercial buying responsibility. Or wine consultants and experts who are also directly involved in the development of new wine brands or buying wine for commercial resale.
The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry.