Insights

Are Canned Wines the future?

17/11/2021 | Canned Wines are reimagining the wine experience and creating a league of their own. This article looks at why the canned wine industry is here to stay.

Insights

Design Your Wine Brands Portfolio To Win The Long Game

17/11/2021 | Sid Patel talks about designing a wine portfolio for a long-term plan. He focuses on how a portfolio should be measured from a financial, customer, and sales perspective.

Insights

Simple Strategies To Work Successfully With Boutique Wine Stores

28/10/2021 | In this article, we share 4 simple strategies that wine reps and wineries can implement to forge successful long-term relationships with boutique wine stores.

Insights

Wine Brands That Are Doing An Amazing Job on Instagram

27/10/2021 | What You Can Learn From Them and How To Tell Your Winery’s Instagram Story

Insights

Innovative Uses For Virtual Reality In The Wine Industry

09/09/2021 | Virtual Reality can help boost wine sales for the winery by creating a virtual experience for wine enthusiasts.

Insights

17 Don’ts for a Wine Representative

02/07/2021 | Sid Patel, CEO of BTN, shares 17 tips on how to effectively work with your buyers for the long haul.

Insights

How Gold, Silver and Bronze Medals Convince Shoppers to Buy Wine

01/07/2021 | Even if you are an experienced wine buyer, and know all the clues to look out for, seeing a Gold, Silver, or Bronze medal is going to reassure you even more - seven times more as it happens. 

Insights

20 USA-based Wine Writers That Wineries Can Work With

23/04/2021 | Accurate and impactful content is the key to any effective marketing strategy. These 20 wine writers in the USA can help wineries to build strong content.

Insights

How USA Wine Ratings Judges Wines in the Same Way Consumer Do

17/04/2021 | How do you decide what bottle of wine to buy? What factors do you consider? The USA Wine Ratings competition has been set up to make that decision-making process as easy as possible.

Insights

Post Lockdown Wine Habits: What’s Changing

25/03/2021 | What’s happening as the world is opening? People are changing drinking habits post coronavirus. Here’s what’s changing.