Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many wine brands competing with each other for front-row seats on a wine shelf, where they are the first ones visible to customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

Your winning medal stickers can be used on your brand support tools. Some of the best places to showcase your USA Wine Ratings medal would be:

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

But wait, there's a lot more than a medal from USA Wine Ratings can do for you. This is how a USA Wine Ratings medal will help you in creating a solid impression on the wine market across the globe.

Marketing Tools by USA Wine Ratings

1. Winners to Get Maximum Media Coverage Through Global Drinks Guides Launched by Beverage Trade Network

Stories of winning brands featuring the winery, winemaker, and the winning products shall be picked up by the editors at the Los Angeles Drinks Guide, New York Drinks Guide, Chicago Drinks Guide, and San Francisco Drinks Guide - invaluable resources for wine consumers in the USA, via the Beverage Trade Network.

2. Entrants to Get Customized Shelf-Talkers and Tasting Notes

This is a new feature that USA Wine Ratings has rolled out this year, where all entrants will get the tasting notes and shelf talkers for their brands, written by the judges themselves, in a way that a Sommelier would talk to their customer.

3. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, other 1000 medal stickers will be added as a gift. These stickers are the mark of wine’s supreme quality.

4. Detailed Scores Feedback

Get to know how you scored on Quality, Value for Money, and Packaging.

5. Results to Go to 50,000+ Trade Professionals in the USA in the Beverage Trade Network Community.

News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the lookout to add new wines to their profiles and portfolios.

6. Results will Get Press Awareness Among Media Partners of USA Wine Ratings and will be Posted on BTN News, Bevroute News, and Sommelier Business

Our media partners, BTN, BevRoute, and Sommelier Business will provide extensive coverage in their press as well as social media. Let your wine brand shine in a global spotlight with year-long social media support, targeted for the USA buyers of wine.

7. Results to Go to 20,000+ Top Buyers of USA

Yes, we will also be sending the results to around 20000+ top buyers in and around USA. We believe that the wine buyers are the real influencers when it comes to on-trade wine trends. A wine buyer’s suggestion is highly valued by the on-trade customers.

8. Buyers will See Your Package Giving Your Brand Great Exposure.

High-profile buyers will take a look at your packaging too. The judges will see the packaging and give a score out of 100 based on how appealing it would be for the average wine buyer, based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

9. Global Digital Awareness All-Year-Round

Winners get year-round social media support along with the press support from us as well as our media partners BTN and BevRoute.

10. The Certificate will be Sent Digitally

Get your certificate delivered to you digitally. There are endless ways you can use those certificates and medals. Use them in your supply pitch to highlight your victory at one of the leading wine competitions around the world.

Key Dates:

Domestic Submission Closes - June 30, 2025
Warehouse Closes - July 10, 2025
Judging Day - July 28, 2025
Winners Announced - August 12, 2025