In this edition of our "Meet the Buyers" series, Kylie-Ayn Kennedy, Buyer and Lead at Bay Grape offers valuable insights into her journey in the wine world and how she balances the three critical components when evaluating a wine: quality, value, and packaging.This series offers insights from top wine experts, helping winemakers and brands gain a valuable understanding of what stands out to judges and how to present their wines at the USA Wine Ratings, in ways that connect with today’s consumers.

The USA Wine Ratings is a wine competition that recognizes and promotes marketable, consumer-driven wines that excel in quality, value, and packaging. It focuses on independent producers, regional wineries, and national retailers. 

1. Can you tell us a bit about your journey in the wine world? What inspired you to pursue a career in wine?

My journey in wine began a week after my 21st birthday when I got my first position in a small old school wine bar and deli on the sunset strip in Los Angeles. Wine is a balance of creativity and science with an infinite capacity for learning. Wine is a vehicle for sharing space and building community, so being a part of that in any level is a gift.

2. When you evaluate a wine, how do you balance quality, value, and packaging in your judging? Are there any particular aspects that tend to stand out to you?

The most important thing to me is the quality of the wine itself. Is it balanced? Is it exciting? Does it make me feel something? Then, after the initial reaction - I like to compare the quality of the wine to the value. I can sell a fantastic wine in less than stellar packaging, but a customer will generally gravitate towards a visually appealing bottle more often.

3. Are there any regions or varietals you’re especially passionate about? What do you hope to see in this year’s entries?

I am very passionate about Rieslings, which to me are one of the most misunderstood varietals from customers. Their versatility is unmatched. I have been enjoying wines from Croatia and Hungary a lot lately. I also love wines from the Alto Adige - lots of varietals to introduce people to and get them excited about.

Image Title: USA Wine Ratings Judging

4. In your opinion, what role does packaging play in influencing consumer perception, and how much weight do you place on it when judging?

While packaging isn't the most important thing to me when I am curating my selections in shop, it does absolutely effect the way a consumer buys wine. I think the way this competition handles that aspect of the rating of wine is appropriate.

5. If you could share one piece of advice with a wine brand entering the USA Wine Ratings, what would it be?

Make wine with soul and character.

Conclusion:

Kylie-Ayn Kennedy’s insights shed light on what truly resonates with buyers and judges in the competitive world of wine. Her advice for wine brands entering the USA Wine Ratings? "Make wine with soul and character." This advice underscores the importance of authenticity and distinctiveness in a crowded market. Through her insights, winemakers can better understand what catches a judge’s eye and how to present wines that resonate with consumers and trade buyers alike.

Stay tuned for more expert insights in our "Meet the Buyers" series, where we continue to explore what makes a wine truly remarkable in the eyes of those who shape today’s wine landscape. Whether you’re a producer, retailer, or wine lover, these perspectives offer valuable knowledge on how to choose wines that stand out in the market.

Submit your wines today to the USA Wine Ratings and make an impression in one of the most comprehensive wine competitions tailored for modern consumers.

Header Image: Bay Grape Instagram

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