Your first 100 accounts shape how your brand is priced, positioned, and perceived. Get them right, and growth becomes easier. Get them wrong, and brands stall early.

This webinar breaks down a proven founder-led sales system used by brands that successfully move from 0 to real traction.

Led by Sid Patel, CEO of Beverage Trade Network, who has worked with thousands of emerging wine, beer, and spirits brands worldwide. Learn why most new brands waste their first year chasing the wrong buyers and relying too early on distributors.

What You Will Learn

• How to sell your first 100 cases
• How to build a focused 100-account target list
• A simple founder pitch that works
• A repeatable weekly sales rhythm
• When to involve distributors and when not to
• A clear 30-day action plan

This is a tactical session with real tools you can use immediately.

Who This Is For

• New wine, beer, and spirits brands
• Founder-led teams handling their own sales
• Producers seeing interest but no orders
• Anyone preparing for distributor conversations