Wineries aiming to boost their visibility and connect with top industry professionals have an exciting opportunity this year! The 2025 USA Wine Ratings competition is offering early entrants a free showcase spot at the prestigious 2025 International Bulk Wine & Spirits Show (IBWSS) in San Francisco, scheduled for July 29-30, 2025.

To qualify for this exclusive offer, wineries must enter the USA Wine Ratings by December 20, 2024.

This dual opportunity allows wineries to win recognition at a renowned competition while showcasing their wines to key buyers, distributors, and decision-makers at one of the most influential trade shows in the wine industry.

The USA Wine Ratings is a unique competition designed to evaluate wines based on quality, value, and packaging, providing a 360-degree assessment of their marketability.

The USA Wine Ratings is the only Wine Competition in the USA that is focused on independent, regional, and national retailers. It is designed to recognize and reward wines that are not only high in quality but also deliver value and packaging that appeal to consumers. To ensure a fair and transparent judging process, the competition evaluates entries across three key criteria: Quality, Value, and Package.

Judges work in groups to assess wines against the three criteria: Quality, Value, and Packaging. Each wine is scored on a 100-point scale, with points allocated based on the respective weights of the criteria. Judges provide comments to highlight the key attributes of top-scoring wines. USA Wine Ratings judges are top trade buyers and Masters of Wine. Get key feedback from these top buyers and grow your brand in the off-premise channels of the USA.

Each wine is evaluated on Quality, Value, and Package. Each panel has a Master of Wine along with trade buyers. Detailed feedback on each judging criteria is given to the entrants along with market feedback and professional tasting notes.

The wine competition is organized by the Beverage Trade Network and happens annually in San Francisco. One of the unique things about USA Ratings is that it pulls a very powerful jury of judges who have a solid combined buying power.

USA Wine Ratings Judging

2025 judges include wine buyers from Giant Eagle, Southeastern Grocers, Albertsons, Total Wine and More, Wine.com, K&L Wine Merchants, Liquor Stores USA North Inc., Grocery Outlet, Last Bottle, Inc, Noe Valley Wine & Spirits, Naked Wines, Hunter Wine and Spirits, DFS Group Limited, Trader Joe's and more.

The International Bulk Wine & Spirits Show (IBWSS) is a premier trade event held annually in San Francisco, bringing together the global wine and spirits industry under one roof. Known as the go-to platform for bulk wine, private label, and bottled wine sourcing, IBWSS attracts wineries, distilleries, importers, distributors, retailers, and brokers from around the world. With a focus on fostering collaboration and innovation, the event offers unmatched networking opportunities, insightful seminars led by industry leaders, and a showcase of high-quality products tailored to meet diverse market needs. Whether you're looking to scale your business, discover new suppliers, or explore private label opportunities, IBWSS is the ultimate destination for trade professionals.

International Bulk Wine & Spirits Show (IBWSS) is also organized by the Beverage Trade Network and happens at the South San Francisco Conference Centre. The very next day after the USA Wine Rating’s judging is done.

How the USA Wine Ratings IBWSS Pavilion Works

The USA Wine Ratings (UWR) Entrants Pavilion at the International Bulk Wine & Spirits Show (IBWSS) provides a powerful platform for wineries to present their wines to a global audience of trade professionals. Here’s how the pavilion operates for 2025 entrants:

1. Enter your wines in USA Wine Ratings before December 20, 2024: Upon entering the 2025 USA Wine Ratings, all participants will qualify to show the wines they wish to showcase at the IBWSS in San Francisco. The USA Wine Ratings team will use the extra sample bottles for the showcase.

2. UWR Team Handles Logistics: The USA Wine Ratings team will take care of the additional sample bottles submitted by entrants and ensure they are featured in the UWR Entrants Pavilion at the IBWSS.

3. Your Brand on Display: Your wine bottles, along with detailed brand and product information, will be displayed in the USA Wine Ratings Entrants Pavilion—a dedicated self-pour, walk-around area designed for trade buyers, including distributors, retailers, and private label buyers.

4. Guided by Industry Experts: The pavilion will be managed by wine experts and IBWSS staff, who will engage with buyers, educate them about the USA Wine Ratings, and explain why these wines have been chosen to represent excellence in the industry.

This initiative provides unmatched exposure to decision-makers actively sourcing wines for their portfolios, helping your brand stand out in a competitive market while leveraging the credibility of a USA Wine Ratings medal.

Benefits of Listing Your Wines at the USA Wine Ratings Entrants Pavilion

USA Wine Ratings Judging

1. Increased Visibility and Awareness: Participating in the USA Wine Ratings Entrants Pavilion at the International Bulk Wine & Spirits Show (IBWSS) 2025 offers unparalleled exposure for your wines to a global audience of trade professionals. As one of the most influential trade shows in the industry, IBWSS attracts top-tier buyers, including distributors, importers, and private label specialists, providing an ideal platform for showcasing your products.

2. Cost Savings: By registering your wines for the USA Wine Ratings before December 20, 2024, you can secure a complimentary listing at the IBWSS Entrants Pavilion. This exclusive benefit eliminates the $250 per wine showcase fee, while also saving on additional shipping costs, ensuring a cost-effective way to present your wines to trade buyers.

With the combined prestige of the USA Wine Ratings and the exposure at IBWSS 2025, listing your wines at the entrant's pavilion is an excellent opportunity to build brand recognition, forge new trade relationships, and increase your market reach.

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Limited-Time Opportunity 

Wine brands from around the world are encouraged to register their wines. Enter the 2025 USA Wine Ratings by December 20, 2024, to secure your free showcase at IBWSS San Francisco. This is your chance to achieve recognition, build connections, and expand your market presence.

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