Southeastern Grocers (SEG) has achieved an impressive milestone by securing 80 awards at this year’s USA Wine, Beer, and Spirits Ratings hosted by the Beverage Trade Network. The grocer's private label and exclusive alcohol offerings have gained significant recognition, including several "Best in Show" honors.

Notable Wins

Among SEG's standout products, SunBay Cellars Bubbles and Monte Carlo International Lager received top accolades, earning Best in Show awards in their respective categories. These achievements underscore the quality and innovation driving SEG's exclusive product lines.

Sunbay Cellars Bubbles Chardonnay, 93 Points. Best In Show From Spain. Southeastern Grocers Private Label.

Tasting Notes: Lightly aromatic with a soft lift of fruit, this sparkling wine offers a refreshing palate of green apple notes, making it perfect for easy drinking with canapés, complemented by fun, attractive packaging.

Gold Award Highlights:

1. Decoded Napa Valley Cabernet

2. Decoded Napa Valley Sauvignon Blanc

3. Juicy Hill Merlot

4. Lion’s Ridge Red Blend

5. Monte Carlo International Lager (Gold and Best in Show by Country – Guatemala)

6. Piedra Azul Reposado Tequila

7. SunBay Cellars Bubbles (Gold and Best in Show by Country – Spain)

8. Surf Break Hard Seltzer Lemonade – Black Cherry

9. Sweet Bitch Moscato

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Commitment to Quality and Innovation

Dewayne Rabon, Chief Merchandising Officer for SEG, expressed pride in the company's achievements, stating: "We are deeply honored to receive these accolades, which are a testament to our continued commitment to quality and innovation. Our unwavering dedication lies in providing a diverse range of exceptional products that consistently surpass expectations. Our customers can count on us to provide award-winning products at a winning price every time they shop."

Availability

SEG’s award-winning selections are available at Harveys Supermarket and Winn-Dixie grocery and liquor stores, offering customers access to a curated range of exceptional private-label products. The company's Own Brand line, featuring Essentials, SE Grocers, Prestige, and Know & Love brands, encompasses nearly 8,000 items across various grocery categories, delivering premium quality at competitive prices.

SEG’s Impact

This success solidifies Southeastern Grocers' position as a leader in the private-label sector, with its products demonstrating excellence across wine, beer, and spirits. SEG continues to set a benchmark in the grocery industry, combining award-winning innovation with affordability for its customers.

"Winning in the private label wine category is a testament to understanding the market, delivering exceptional quality, and crafting wines that resonate with consumers. These awards highlight the effort and expertise behind creating a range that offers both value and excellence." — Sid Patel, CEO of Beverage Trade Network.

Southeastern Grocer's private label range

Southeastern Grocers (SEG) has redefined excellence in private label wines with their award-winning range that has captured the attention of the USA Wine Ratings. Standouts like Decoded Napa Valley Cabernet, Juicy Hill Merlot, and Lion’s Ridge Red Blend showcase the perfect balance of quality, value, and innovation. Their sparkling sensation, SunBay Cellars Bubbles, and the elegantly crafted Sweet Bitch Moscato offer options for every palate and occasion. These wines, along with others from SEG’s exclusive line, are not just high-quality but also wallet-friendly, making them the ultimate choice for wine lovers seeking exceptional taste at an unbeatable price. 

Available at Harveys Supermarket and Winn-Dixie, these private-label gems are ready to elevate your next shopping trip.

The USA Wine Ratings stands out for its unique judging process, which evaluates wines based on three key factors: quality, value for money, and packaging. This approach ensures that every wine is assessed not just for its taste but also for its ability to appeal to consumers in a competitive market. Judges evaluate the wines through blind tasting for quality, analyze the price-to-value ratio, and then consider the packaging's impact on shelf appeal, offering a holistic evaluation that mirrors the real-world buying experience.

USA Ratings’s goal is to help consumers select the best wines, beers, and spirits from retail that have won on Quality, Value, and Package.

The panel of judges for the USA Wine Ratings includes some of the most respected professionals in the industry. Masters of Wine, Master Sommeliers, and buyers from top retail chains, independent stores, and hospitality sectors bring their expertise to the table. This diverse group ensures that wines are judged from multiple perspectives, catering to trade buyers and consumer expectations alike, making the awards a prestigious recognition for any brand.

Private-label brands looking to showcase their excellence and gain a competitive edge in the market are encouraged to enter the USA Wine Ratings by December 20. 

This is a golden opportunity to position your wines among the best, attract the attention of top buyers, and leverage the prestige of being part of a globally recognized competition. Don’t miss the chance to elevate your brand!

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