In the ever-evolving world of non-alcoholic beverages, Gruvi stands out as a brand with a mission to challenge perceptions and elevate the experience of alcohol-free drinking. Founded in Denver, Colorado, in the spring of 2019 by sibling duo Anika and Niki Sawni, Gruvi has quickly gained recognition for its commitment to offering high-quality, non-alcoholic beers and wines. Today, Gruvi products can be found in over 4,000 stores across the U.S. and Canada, with distribution in major retailers like Whole Foods Market, Total Wine, and Thrive Market.

Gruvi's founders, Anika and Niki Sawni, were inspired to create a brand that empowers people to make conscious choices about their health and wellness without compromising on taste or experience. “We wanted to challenge the perception that choosing not to drink was somehow uncool or lesser-than,” says Anika Sawni. "Gruvi is about the joy, personal fulfillment, and independence that come from making great choices about your health and well-being."

Image: Founders Anika and Niki Sawni

One of Gruvi’s standout products, the award-winning Gruvi Sangria, has taken the non-alcoholic wine world by storm, earning the title "Best Non-Alcoholic Wine in the World" at the USA Wine Ratings. This accolade is a reflection of the meticulous care that Gruvi puts into crafting its beverages. Anika highlights the unique approach to Gruvi Sangria: “What makes our Sangria truly unique is our use of dealcoholized wine rather than just water and flavorings, which is common among our competitors. We carefully select wines like Grenache, Petit Sirah, and Merlot to complement our style, creating an authentic and complex flavor profile.”

The Sangria’s deep ruby-red color, light effervescence, and rich bouquet of tart fruit and warm Christmas spices make it a crowd-pleaser, often enjoyed directly from the can. “Sangria, with its lack of strict rules, allows for a lot of creativity,” adds Anika. “Our version is a blend of wines and additional flavors that surprise people into thinking it’s full-strength.”

2024 USA Wine Ratings: Gruvi Sangria, 92 Points, Non-Alcoholic Of The Year.

Gruvi’s market positioning also sets it apart. Not only is Gruvi the only company to have won international gold medals in both non-alcoholic beer and wine categories, but it also serves as the exclusive non-alcoholic partner at several major Colorado event venues, including Ball Arena and Mile High Stadium. As the non-alcoholic drinks category continues to grow, Gruvi aims to expand its presence across the U.S. and Canada.

In terms of sustainability, Gruvi takes a transparent and accountable approach. “Our sustainable practices are detailed in our Impact Report, which we share annually,” says Anika. This report, available on Gruvi’s website, reflects the brand’s commitment to environmental responsibility and continuous improvement.

Looking to the future, Anika and Niki Sawni are excited about the increasing awareness of mindful drinking. “Over the next five years, our goal is to continue to push the envelope in terms of exceptional taste, variety, and accessibility,” Niki shares. “We want Gruvi to become the go-to option when you’re not drinking.”

[[relatedPurchasesItems-55]]

With its focus on innovation, quality, and sustainability, Gruvi is poised to remain a leader in the non-alcoholic beverage space, offering consumers an elevated drinking experience without alcohol.

Gruvi’s journey, from its humble beginnings in Denver to becoming a celebrated brand with award-winning products, is a reflection of its founders' passion and vision. With accolades like the "Best Non-Alcoholic Wine in the World" and a commitment to sustainability, Gruvi is redefining the non-alcoholic category and empowering consumers to make choices that align with their health and wellness goals.