From Bekaa Valley to Your Portfolio: The Rise of Lebanese Wine in the U.S.

30/09/2025 With distinctive indigenous varietals and food-friendly profiles, Lebanese wines are finding growing favor among U.S. importers and sommeliers

For years, U.S. buyers have looked to Europe and Australia for wines that balance quality and character. Now, a new source is gaining attention—Lebanon’s Bekaa Valley. This high-altitude region, long known for its ancient winemaking heritage, is emerging as a modern player with wines that appeal to adventurous importers, sommeliers and consumers seeking authenticity and diversity.

The growing interest in Lebanese wines is rooted in two main factors: versatility and distinctiveness. Unlike many regions that follow international trends, Lebanese wineries have maintained their focus on native varietals such as Obeidi and Merwah. These grapes, adapted over centuries to the Bekaa Valley’s dry climate and dramatic day-night temperature shifts, produce wines that are fresh, balanced, and highly food-friendly. Their adaptability makes them a strong fit for today’s dining landscape especially in establishments where Mediterranean, Middle Eastern, and fusion cuisines dominate menus.

One name that should most certainly be considered when it comes to Lebanese wines, is Domaine Wardy, an award-winning, family-owned winery based in Zahle, the heart of the Bekaa Valley. Established in 1881, the estate has evolved from producing traditional Lebanese Arak to crafting a full portfolio of 18 premium wines, along with spirits and even a non-alcoholic Verjuice for culinary use. Now available in 28 international markets, Domaine Wardy is aiming to expand its U.S. presence and is currently seeking import and distribution partners in key states including New York, Florida, Massachusetts, and Virginia.

The winery’s international reputation is backed by consistent performance in major competitions. To date, Domaine Wardy has earned over 350 global awards, including Gold Medals and top scores at the London Wine Competition and the Sommeliers Choice Awards. Notably, its Beqaa Valley White 2023 won Best Wine from Lebanon and a Gold Medal with 95 points, while the Obeidi 2016—a native varietal—captured the IWSC Indigenous Grape Varieties Trophy, signaling growing recognition of Lebanon’s unique viniculture.

Beyond quality, sustainability is central to Domaine Wardy’s operations. The winery has invested in solar energy, water treatment systems, and lightweight packaging as part of a circular economy approach to minimize environmental impact. Its commitment also extends to community development through local employment, education, and cultural initiatives, reinforcing the link between wine, place and people. Distinctive branding further sets Domaine Wardy apart. Its labels draw inspiration from Lebanese mosaics and Arabic calligraphy, symbolizing both craftsmanship and national pride. These designs, celebrated internationally, reflect the winery’s philosophy, with each bottle telling a story of origin, resilience and evolution.

For U.S. trade professionals, Lebanon’s wines offer something rare: a blend of familiarity and discovery. They can stand confidently on a list alongside European classics while introducing guests to flavors that are unmistakably Levantine. As importers and distributors look to diversify portfolios with authentic, high-quality wines, the Bekaa Valley presents an opportunity that’s both commercially and culturally rewarding.

Header image sourced from Domaine Wardy.

Grow your wines in the off-premise channels of the USA. The international submission deadline is May 30, 2025, and the domestic submission deadline is June 30, 2025. Here is how to enter.