Getting New Distributors On Board and Penetrating Distribution In the USA

23/11/2023 Navigating the US Distribution Landscape: Strategies for Securing State Distributors

Join us for an insightful webinar on the intricacies of securing a US state distributor for your wine, beer, or spirits. The ever-changing landscape of the beverage distribution market poses challenges, with increased consolidation among distributors. As a result, smaller and medium-sized distributors are becoming scarcer, making it essential to know how to approach this process effectively. RSVP for the webinar here.

In this webinar, we will explore the keys to creating a winning pitch that sets your brand apart from the competition. What exactly are distributors seeking, and how can you collaborate with them to establish a mutually beneficial partnership?

While a quality product and attractive packaging are vital, the ultimate question you should address before approaching a distributor is, "How will my product contribute to their profitability?"

Armed with comprehensive research and an understanding of your potential distribution partners, you can tailor your pitch to meet their specific needs.

During this 60-minute educational session, our expert, Sid Patel, will delve into the nuances of finding new distributors, crafting effective pitches, conducting successful meetings, and fostering long-term, repeat business relationships. Don't miss this opportunity to gain valuable insights into the art of securing a US state distributor and ensuring a fruitful partnership. RSVP now to reserve your spot!

About Sid Patel

Sid Patel CEO, Beverage Trade Network. Sid Patel is a visionary leader at the forefront of the beverage industry, serving as the Chief Executive Officer of Beverage Trade Network (BTN), a globally recognized and trusted platform for the beverage alcohol industry. 

With a relentless passion for entrepreneurship and an unwavering commitment to fostering connections within the beverage trade, Sid has carved a remarkable path in the industry. Sid Patel has been in the wine and spirits industry for over 18 years. He is the founder of Beverage Trade Network, a company that owns some of the world's leading events and trade shows like USA Trade Tasting, International Bulk Wine and Spirits Shows, London Competitions, USA Ratings, Sommeliers Choice Awards, Paris Wine Cup, Cannabis Drinks Expo and more. BTN also owns media assets around the world like Sommelier Business, On Trade, Drinks Merchants, London Drinks Guide, New York Drinks Guide, San Francisco Drinks Guide, Paris Drinks Guide, Bartender Business, and more. Sid Patel's journey in the beverage world commenced with a deep-rooted understanding of the intricacies of the industry. He created his first private label wine brand in 2006 which was from Australia.

Here is the link to RSVP for this webinar. You must RSVP before November 20, 2023, to get into the session. You will be sent the Zoom call details once you RSVP here.

He focused on growing his brand in the US market along with Australia and Canada. By 2012, Sid has 10 private label brands and over 50 SKUs of private label. His main brand Friday Monkey grew from zero to 30,000 cases a year in 4 years and his portfolio was depleting at 100,000 cases annually.

Image: Sid also owns his own Gin brand ‘Quokka’ which he launched in 2022.

His brand Lucky 7 from Chile was one of the fattest growing brands in the USA which sold 8000 cases in the first 6 months of launch. Professional Journey: He built his wine business one distributor at a time, one retailer at a time and he understands how to sell and what it takes to build a brand. He also consulted for wine wholesalers and ran that operation and has solid experience in the wine and spirits distribution business. With that, he really understood how a small and medium-sized distributor works, what metrics they work on and what are they looking for from a supply partner.

He educates the industry via BTN’s events and conferences like USA Trade Tasting, International Bulk Wine and Spirits Show, and Cannabis Drinks Expo along with his own video and audio podcasts: The Wine Whiskey Weed Show, Inside The Drinks Business and Do This Now.

Sid Patel's leadership as the CEO of Beverage Trade Network continues to shape the beverage industry, fostering innovation, collaboration, and growth for all those involved. His dedication to connecting professionals, promoting education, and driving positive change has cemented his legacy as a transformative force in the world of beverages. Sid also owns his own Gin brand ‘Quokka’ which he launched in 2022 as he strongly believes that he can only educate and give advice if he himself is a practitioner of building brands.

Here is the link to RSVP for this webinar. You must RSVP before November 20, 2023, to get into the session. You will be sent the Zoom call details once you RSVP here.

Get rated by Quality, Value, and Packaging by the top trade buyers in the USA. The final submission deadline is June 20, 2024. Here is how to enter.