UWR interviews Marc Batlin - Wine Specialist at Costco Wholesale

25/09/2018 In an Interview With UWR, Marc Talks About Current Wine Trends, Challenges Faced by Sommeliers and Much More

Marc Batlin

Marc Batlin is a Wine Specialist at Costco Wholesale. He has been working over there since 2016. The company is located in California. 

Marc was a part of the judging panel of 2018 USA Wine Ratings. In a recent interview with UWR, he shared important thoughts on current wine trends, sommeliers' cgallenges and much more.

What’s a wine trend that you’re currently excited about?

Marc: Nowadays more International options are coming on the market. People are embracing this change and trying out more international brands. They are accepting the fact the world makes amazing wines. People are not limited to Napa valley only. They are looking outside of it like Varietals from Spain, from France, Rosé Wines etc.

Where and what do you like to drink when you’re not working?

Marc: I like to explore more international wines. I like old Bordeaux, varietals from Spain and South Africa. South Africa is anyways close to my heart.

What are some challenges you face as a wine buyer or a sommelier?

Marc: Pricing! It’s the biggest challenge nowadays. It drives the business. You don’t buy what you like; you buy what your customer likes. It’s all about customers, end users. It’s important to understand what they want and to be competitive in the market. It’s very challenging to find the right mix i.e. Quality and Right price.

What you look for when you plan to buy wine for your business?

Marc: Apart from Pricing which we have discussed above, Labelling is the second most important factor to me. It is the first impression. It draws and attracts people. A good labelling compels people to discover what’s inside.

Apart from pricing and packaging, I look for good quality and consistency.

How has the role of the sommelier evolved in the last 20years?

Marc: It has changed a lot. Now it’s easy to find more educated people in the wine industry. People are now more open about discussing wine. It’s not only limited to Napa Valley or brands but sub varietals are also coming into the picture.

Which varietals or countries are in demand these days for your business?

Marc:  French wines, vintage and Bordeaux. Price is a big issue. French Rosé Wines are a great hit. It’s not for any particular season but all around the year. 

About the USA Wine Ratings Competition

USA Wine Ratings Logo

The USA Wine Ratings competition was introduced by Beverage Trade Network which organizes wine events worldwide. The competition aims to recognize, reward and promote wine brands that are created to identify with and target a specific wine drinker. The competition works on three major criteria; quality, packaging and value for money. For any brand to earn its space on a retailer’s shelf or a restaurant’s wine list, they must be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it. This approach of USA Wine Ratings makes the competition different from other wine competitions.

Enter your wines into 2019 USA Wine Ratings before 12 February 2019 to avail Super Early Bird Pricing. Enter Here.

About Beverage Trade Network

Beverage Trade Network Logo

Beverage Trade Network (BTN) is a global media and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN also owns BevRoute, a magazine for importers and distributors, and runs a lineup of trade shows and competitions around the world, including the USA Trade Tasting & ABID Conference in New York, IBWSS in London, San Francisco, and China, USA Wine Ratings, USA Spirits Ratings and USA Beer Ratings etc.