Wineries are offering online tasting events. Distilleries are producing batches of sanitizers to distribute. Breweries are going digital. 

As the whole world faces unprecedented disruption due to the Covid-19 outbreak, brands are searching for innovative ways to connect with their audience and increase their revenue.

Alcohol sales have shown that people are buying more beverages during Covid-19. The surge in online orders for wine, beer, spirits, and even RTC cocktails has sighed relief, especially for small and medium-sized businesses.

Recently California's Department of Alcoholic Beverage Control announced that they are allowing restaurants to sell Ready to Drink (RTC) cocktails for takeout to customers over the age of 21.

Earlier, restaurants and bars in the US were only permitted to serve alcoholic drinks on on-premise establishments. Now as the whole industry faces shutdown of on-premise establishments, several state governments are permitting these businesses to deliver their alcoholic drinks off-premise, meaning, they will be allowed to deliver or offer pickup orders of beverages along with food.

While the regular distribution channels are on a halt, brands in the wine and spirits industry are increasing their sales by offering curbside pickup, delivery, and shipping. And everyone from big retail chains to local wineries is jumping on this trend to keep their businesses going during Covid-19.

While you offer delivery for your beverages, how do you make sure your customers know that you’re open for business? And how do you reach out to the new ones?

One of the solutions is to get your brand listed on Get Drinks Delivered, a newly launched portal by Beverage Trade Network, world’s leading B2B beverage networking & media platform.

About Get Drinks Delivered

Get Drinks Delivered was initiated by Beverage Trade Network to help the wine and spirits industry amid this pandemic. It is an online portal where customers discover which businesses are open and more importantly if they’re offering delivery or pickup. 

“It’s a very simple solution to a very big problem. Consumers will be able to see who is delivering, what product type and which zip codes and call the business directly. More importantly, BTN will be helping push these businesses and help them market the message to create awareness and orders”, said Sid Patel, CEO, Beverage Trade Network.

What are the benefits?

• New orders for delivery

• It’s Free! If you register by April 30. Savings of flat $99 admin yearly fee.

• No commission, mark up on your orders ever.

• Awareness about your business in your local neighborhood.

• Access to an extended customer base of GetDrinksDelivered.com

• Platform to create blog postings about your business allowing you to create brand equity.

• Customer data, you keep them and build new customers that you can turn into repeat customers.

• Pivot for the long term and open a new channel to add customers.

• Opportunity to focus On Drinks Consumers.

• Customers will know you deliver which will result in repeat orders for the long term.

Get Drinks Delivered launch date is May 1, 2020. All bars, restaurants, bottle shops, wineries, distilleries, and breweries that are making deliveries to customers can register their business and get started.

How does it work?

1) List your business

2) Customers will see what you deliver, where you deliver, and if you also provide pick up. They will call you or email you directly to place orders.

3) You take the order, delivery address, and payments directly.

4) You pack and fulfill and deliver the order directly.

This platform is for the hustlers out there. In difficult times like this, a proactive entrepreneur is the forerunner of a successful business that can adapt and evolve. 

If your business has already adapted to Covid-19 by delivering or offering pick-up, you should start altering your marketing strategy to get noticed and selected by your local community. With Get Drinks Delivered, increase your brand’s visibility, and get more eyes on your product offerings.

Register your business here.