6 Ways Tasting Notes Can Market Wines!

Tasting notes can actually sell wine?

I am not going to get into the details of what tasting notes actually are. Keeping this blog article precise, I have laid down 6 ways as to how tasting notes can actually help you market your wines and create an actual useful impact on your sales numbers, so let’s dig in.

Value

Let’s say for instance that you are selling your 2018 Bordeaux wine, and this particular vintage was not made to be expecting to withstand an ageing process for more than 3 years and hence you price it at $13 by the glass. When you offer your wine to taste, maybe an expert wine taster rates it to go for at least $40 by the glass. This means that the value for your wine is much higher than it is priced at. This particular occurrence could be used as an advantage and could be either accommodated into the label or maybe as a note on the bottle cap where this could be mentioned about the wine.

Keep in mind these things are always verified and if in any case they are found to be a hoax, the credibility and reputation of that wine will never allow it to be sold whatsoever.

Region

At times you will find labels that are too crowded with text, that not only has a unique name, but also the logo of the company that it was labelled. Now you might think over all that mentioning the grape and the region might be pushing it too far onto the front label of the wine.  To your surprise there are wines that do very well inspite of such crowded label designs. This is because there are several wine lovers that have irrefutably not been able to deny wines from certain regions are simply too loyal towards them. Hence at times you might find a Bordeaux wine on which it is especially mentioned Bordeaux even if that is what the wine is not named as.

Wine Rated by a known wine expert

Tasting notes also involve wine ratings. Let’s say a master sommelier has just rated your wine as a 10/10. Now that is something that you could definitely share with your consumers and possible increase their number. People will certainly want to try a wine that has been rated this high especially by a Master Sommelier, and if in any case the Master Sommelier also seems to be popular public face, there can be nothing better than you sharing his ratings with customers. The method that the score is shared of course needs to be undertaken cautiously while keeping privacy in mind. In any case, this will prove as a big value addition for your wine, since now your wine has received a stamp of approval by a known and successful Master Sommelier and hence does not make your wine ordinary anymore.

Story

“Stories sell – which is why storytelling is marketing’s hottest new trend.” -Felicity Carter, Editor in Chief, Meininger’s Wine Business International (Blog: The Art of Wine Storytelling)

Now you might wonder what does story telling have to do with tasting notes. We all know Screaming Eagle. Robert Parker year after year rated it between 93 and 100 points for their various vintages. A wine which is nothing short of a Veblen good now, that drinking it (if one ever gets to) is considered a smaller feat than actually owning it. For instance a driving a Ferrari, or Lamborghini isn’t as big as actually owning one. These consistent ratings that came along with are certainly an integral part of the tasting notes snowballed into a story itself for Screaming Eagle.

Ageing

If your tasting notes say that your wine could withstand the ageing process, it only validates your wine that much more to age into a wine that could possibly beautifully proliferates gradually over a period time into something beautiful. According to Madeline Puckette, Co-Founder of Wine Folly there are wines are preposterous if sold before the ageing process, whilst there are wines that simply will not age well after 2-3 years. So how does a tasting note about wine ageing help you in order to push sales?

Well, if your wine can actually withstand the ageing process, in that case you can separate your wine volumes and create different vintages. This will allow you to ultimately create a wine that is not only a vintage, but will also make your wine that much more rare and special now provided you have aged your wine well, by leaving it undisturbed for years. Wine ageing is an art of patience, the fruits of which will certainly be appreciated after years. If your wine has the right story, and is perceived as a true rare wine, under no circumstance will your aged wine be not sold at an exorbitant price.

Competitions like the upcoming London Wine Competition provides tasting notes that none other competition does from judges that include Master of Wine, Buyers of national chains, Master Sommeliers that are head buyers of hotel chains. Receiving a single positive tasting note from them will make a world of a difference for your wine, and if it isn’t as positive, it will certainly give you something to think about coming from an expert of the industry.

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