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How Important Is Shelf Positioning For A Product?

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14/03/2019 Eric Sigmund, Wine Manager at Total Wine & More, MD, USA, talks about the importance of shelf-positioning of the Product.

The USA Wine Ratings looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the USA Wine Ratings is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

The USA Wine Ratings looks to set a new benchmark for award-winning wines by assessing them for their quality, their value for their money and what they look like with their packaging and design. 

For more, visit: www.usawineratings.com

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