In this video, Sid Patel, CEO of USA Ratings and Beverage Trade Network is in a conversation with Bruce Abbott, President of Liquor Stores USA North Inc.

Bruce dives into five key models for producers to collaborate with national and regional chains. He explores the

1. Traditional model

2. Clearance model

3. Private Label

4. Control Label

5. Exclusive Label

providing detailed examples and explanations of each.

With his extensive experience, including managing over 7,000 wines and spirits at Brown Jug in Alaska, Bruce offers invaluable insights on how producers can successfully navigate the retail landscape.