If you're an international wine brand aiming to grow in the U.S. market, this is your final opportunity to get in front of the right buyers. The international deadline to enter the 2025 USA Wine Ratings is May 30. This is the only competition that benchmarks your wine the way retail buyers make decisions — on quality, value, and packaging.

Whether you’re targeting independent wine shops, regional retailers, or national chains, USA Wine Ratings is built to help you stand out and secure listings across the U.S. retail landscape.

Why USA Wine Ratings?

Unlike traditional wine competitions that focus solely on quality, USA Wine Ratings evaluates wines the way real U.S. retailers do — by scoring across three core criteria:

Quality: Does it deliver on taste and winemaking?

Value: Is the pricing aligned with the experience?

Packaging: Will it stand out on the shelf and appeal to consumers?

This unique approach helps international producers better understand how their wines will perform in a competitive retail setting.

Organized by the Beverage Trade Network, the USA Wine Ratings is also tied directly into the USA Trade Tasting (USATT) ecosystem — offering greater visibility, networking, and route-to-market support.

Benchmarking for Independent, Regional, and National Retailers

- This competition isn’t just about medals. It’s about giving retail buyers a clear, commercial benchmark of how your wine performs.

- Independent retailers use results to find wines that deliver standout value and visual appeal.

- Regional buyers seek wines with consistency, pricing alignment, and shelf presence.

- National chains look for wines that check all the boxes — taste, story, and scalable presentation.

By entering USA Wine Ratings, your wine is scored by the same buyers you want to impress — and potentially supply.

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Judged by America’s Leading Retail Buyers

Our panel includes real retail decision-makers from across the country:

- Buyers for large chain stores and wine specialists

- Independent wine shop owners

- Wine category managers and importers

- Regional distributors with an off-premise focus

These are professionals who taste with a purpose: to evaluate what belongs on their shelves — and what consumers will buy. A medal here is a commercial endorsement that matters.

Why Enter Before May 30?

If you’re entering from outside the U.S., the May 30 deadline is critical to ensure:

- Your samples arrive on time for the July judging

- You gain early access to medal use, shelf-talkers, and press features

- You become eligible for BTN’s U.S. importer and distributor outreach programs

- You’re positioned to take advantage of U.S. retail buying cycles

Submit Your Wines Now – Final Deadline: May 30

If your wine is ready for the U.S. market, it’s time to prove it — to the buyers who matter most.

Benchmark your wine for retail success
Compete in the most commercial-focused wine competition in the U.S.
Deadline for international entries: May 30

Enter the 2025 USA Wine Ratings Here

This is your opportunity to measure, market, and grow — all in one place.

Benchmark your wine. Win where it counts.

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