Insights

17 Don’ts for a Wine Representative

02/07/2021 | Sid Patel, CEO of BTN, shares 17 tips on how to effectively work with your buyers for the long haul.

Insights

How Gold, Silver and Bronze Medals Convince Shoppers to Buy Wine

01/07/2021 | Even if you are an experienced wine buyer, and know all the clues to look out for, seeing a Gold, Silver, or Bronze medal is going to reassure you even more - seven times more as it happens. 

Insights

20 USA-based Wine Writers That Wineries Can Work With

23/04/2021 | Accurate and impactful content is the key to any effective marketing strategy. These 20 wine writers in the USA can help wineries to build strong content.

Insights

How USA Wine Ratings Judges Wines in the Same Way Consumer Do

17/04/2021 | How do you decide what bottle of wine to buy? What factors do you consider? The USA Wine Ratings competition has been set up to make that decision-making process as easy as possible.

Insights

Post Lockdown Wine Habits: What’s Changing

25/03/2021 | What’s happening as the world is opening? People are changing drinking habits post coronavirus. Here’s what’s changing.

Insights

Creating Content For Your Wine Brand

22/02/2021 | With everything shutting down, giving your wine brand credibility is important. Gain visibility for your brand by creating prime content.

Insights

How To Really Send Your Samples To Prospective Distributors and Importers

17/01/2021 | Tips on how to send your samples effectively and improve conversion.

Insights

How Augmented Reality Can Be Used to Sell More Wine

04/01/2021 | Augmented reality has opened the doors for Wineries, and brand to position their wines in the market with a unique method of branding and storytelling.

Insights

Top Wine Influencers of 2020 on Instagram in USA

28/12/2020 | Follow these influencers to stay updated with the latest wine trends, new releases, virtual trip to wine regions and much more.

Insights

How Robots Are Lending A Helping Hand In The Wine Industry

16/12/2020 | One Word For Modern-Day Viticulture Solutions - Farm Robotics.