Leena Baran

Director of Beverage, Hilton Worldwide

A goal-oriented leader with proven ability to develop a team, shape corporate strategy, effectively negotiate, and implement a sustainable process for a growing business and team. Seventeen years of experience in consulting, retail, hospitality, and alcoholic beverage arenas, including working with multinational corporations, complex regulated industries, governmental organizations and international, cross-functional teams. Lead RFP process for Beverage categories and 3rd Party Agency support for Adult Beverage, Coffee, Carbonated Soft Drinks, Juice, Water, and all other beverage products across Hilton and Partner Management groups in America. Manage supplier relationships for all Beverage categories. Recommend products for hotel projects based upon consumer preferences, market trends, and data analysis. Watch Beverage industry trends and advise Hilton teams on what products should be added to hotels to improve the guest experience. Identify solutions for packaged goods that meet or exceed sustainability goals for Hilton hotels


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