A first-generation American, Martin is the first Master of Wine of Mexican descent. With a prolific career as a buyer, importer, educator, and more recently, winemaker, he has held influential roles in many sectors of the industry. Martin’s wine story began with an over-indulgent dinner while studying in Paris as a Stanford undergraduate and, by 2003, he was stocking shelves at K&L Wine Merchants in California. After managing a retail shop in Napa Valley for several years, Martin was hired as the principal buyer & importer for prominent wine club programs for The New York Times, Food & Wine Magazine, and Williams-Sonoma. In 2015, he worked the harvest at Salomon Undhof in Kremstal. Also that same year, Martin was named one of Wine Enthusiast’s Top Forty under Forty Tastemakers.

Today, Martin directs production for Sonoma-based Peter Paul Wines and heads Reyes Wine Group LLC, a consulting resource for businesses across the full supply-chain. Clients have included Spottswoode Estate, Copa Fina Wine Imports, and Vivino.com. He works closely with Vice Versa Wines in Napa Valley and recently launched Reyes Selections, a small portfolio of his favorite producers, singled out from years spent sourcing wines globally for the US market. In his free time, Martin judges at international competitions, (IWC & DWWA), teaches for GrapeExperience.com and SFWineSchool.com, attempts to become fluent in a fifth language, and raises his two children tri-lingually with his wife in Vallejo, CA.